Product and Marketing

Yodle Product and Marketing

Yodle’s Product and Marketing team is composed of a dynamic and creative group of product, marketing, operations and quantitative professionals dedicated to making a lasting positive impact on the local business community.

We’re passionate about our craft, from initial product development and implementation to the final positioning and messaging to our customers. From optimizing over 20,000 media campaigns to helping local businesses leverage social media, we’re innovating new ways to help our clients promote their services by designing and building scalable, automated systems that make our marketing solutions the easiest and most cost-efficient in the industry.

We’re Seeking the Best

To become a part of our team, you must be a natural problem-solver and strategist. We want people who are innately curious about business, who get excited at the notion of solving challenging business problems with technology and making a real impact on a growing company in the process. Just as importantly, we’re looking for people with strong relationship-building skills. To excel in this environment, you need to know your customers and how they tick.

Your reward? An opportunity to help build a perpetually growing business from the ground up; a chance to voice your opinion and explore your ideas, whether you’re a junior contributor or a senior manager; and the ability to interact with and learn from some of the smartest people in the industry.

Here’s what some of our current team members at Yodle have to say:

Team Video

Leadership

Dafna Sarnoff

Dafna Sarnoff

Head of Consumer Marketing

As Head of Consumer Marketing, Dafna is responsible for optimizing marketing efforts for Yodle’s 45,000+ local business clients to enable them to maximize customer acquisition and retention. Prior to joining Yodle, Dafna spent ten years in multiple roles in both Small Business and Consumer Marketing at American Express. Most recently, she was a member of the executive team and led the Customer Acquisition group for OPEN, the small business network from American Express. Dafna was also part of the team that launched Air Miles, a startup in Boston providing customer loyalty programs for consumer and packaged goods companies. She began her career as a management consultant with Bain & Company in Boston. Dafna holds an A.B. in Mathematics from Dartmouth College and an M.B.A. from Harvard Business School.

Vasanth Williams

Vasanth Williams

Head of Local Product

As Head of Local Product, Vasanth is responsible for Yodle’s strategy and execution for Local product lines including its marketing automation platform and ads product among others. In this role, Vasanth oversees the Product Management, Product Marketing and User Experience (UX) functions. Prior to joining Yodle, Vasanth was at Microsoft as head of product for Atlas (formerly aQuantive) where he led its sale to Facebook. Previously, Vasanth worked in various technology companies including aQuantive in different product and technology leadership roles. Vasanth holds a Masters in Computer Science from Oregon State University and an M.B.A. from Duke University’s Fuqua School of Business where he graduated as a Fuqua Scholar.

Ariel Charytan

Ariel Charytan

VP of Product, Lighthouse

As Vice President of Product, Ariel is responsible for our Lighthouse product, which automates many of our clients’ daily consumer interactions or office routines such as appointment reminders. Prior to joining Yodle, Ariel founded Oyster.com, a Bain Capital and Scripps funded venture, in 2008, and Epana Networks, a Sienna Ventures funded venture, in 2000. Ariel studied Psychology at Yeshiva University.

Paul Bascobert

Paul Bascobert

President of Local

As President of Local, Paul oversees all aspects of Yodle's sales, client services and marketing for local businesses. Paul has a proven 20 year track record in successfully building businesses in the media, technology and marketing services spaces. Prior to joining Yodle, Paul was President of Bloomberg Businessweek and Chief Operating Officer of Bloomberg Media. Paul re-launched Bloomberg Businessweek to critical acclaim resulting in an increase in market share for the publication. He also transformed Bloomberg's media assets into a thriving business enterprise. Previously, Paul was with Dow Jones & Co., first as Senior Vice President of Operations and then as Chief Marketing Officer, where he streamlined business operations, introduced new revenue generating innovations and revitalized P&L growth. Before that, Paul was Executive Vice President of Braun Consulting leading its Media and Telecom practice, which he joined following a merger with Vertex Partners, a marketing and technology services company that he co-founded four years earlier.

Featured Employee Reviews

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Alisa L.

Alisa L.

Product and Marketing, New York

"This fast-paced, high energy environment has offered me endless opportunities for growth and career development. Every day I am surrounded by the best and brightest minds in the online marketing space, all who are dedicated to innovation and the overall success of the company."